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Meet Roberto Pascalli, the visionary founder and master furniture maker behind Florenstyle. With overthree decades of experience spanning across Italy, Serbia, and Russia, Roberto has mastered the art ofseamlessly blending Italian craftsmanship with lavish upholstery. Since he made Dubai his home in 2012,Roberto has been a driving force in pushing the boundaries of furniture design, consistently infusing hiscreations with innovation.
At Florenstyle, Roberto’s expertise takes centre stage, as his meticulous attention to detail and deepunderstanding of materials shine through in every piece. With a dedication to refined elegance andsophistication, Roberto crafts furniture that transcends mere functionality, transforming spaces intoshowcases of beauty and luxury.

Handcrafted creations where elegance and refinementblend together in a stunning design

Our factory

We design and manufacture custom Italian furniture in our expansive 200,000 sq.ft factory based in the heart of Dubai, Al Quoz.

Each piece is handcrafted by our experienced artisans meticulously withonly the most opulent materials sourced locally and globally.



Our creations are the result of a strong identity focused on the human element.

Each design is a reflection of our strong identity, which places the human element at the forefront of everything we do. From the initial concept to the final product, we design furniture pieces that bring comfort, functionality, and beauty to you.


“Details make perfection, and perfection is not a detail.” Leonardo Da Vinci

We live by these words, striving for perfection in every aspect of our furniture-making process. With meticulous attention to detail, our pieces are crafted to meet the highest standards of quality and excellence.




Every single piece is unique, a synthesis of art, research and pure design.

With a team of skilled craftsmen and a commitment to using only the best materials, we bring our furniture pieces to life, each one a testament to our passion for quality and innovation.

"I am absolutely thrilled with the custom-made Italian furniture I purchased from FlorenStyle. The attention to detail and craftsmanship are unlike anything I’ve seen before.”

– Tareek Ahmad

"FlorenStyle gave my living room the makeover it needed with their stunning furniture. The quality and beauty of their designs are exceptional.”

– Sana Kareem

"The range of designs and materials FlorenStyle offers you is extensive. Truly exceeded my expectations in every way."

– Abdul Raoouf

"Choosing FlorenStyle was the best decision I made for my home. The furniture is not only visually striking but also incredibly comfortable.”

-Asha Singh

“My furniture has become a conversation starter whenever guests visit.”

-Alessandra King