About Us
Founded in Dubai in 2012 by master furniture maker Roberto Pascalli, on four decades of Italian craftsmanship.
Meticulous detail, material integrity, innovative engineering.
Established in Dubai in 2012, FlorenStyle embodies the vision of master furniture maker Roberto Pascalli, who brings over four decades of traditional Italian craftsmanship honed across Italy, Serbia and Russia.
Founded on the principles of meticulous detail, material integrity and innovative engineering, FlorenStyle has built a reputation across the region for crafting luxury bespoke furniture. Over the years the brand has executed prestigious projects ranging from private luxury villas to high-end hospitality, fine dining restaurants and boutique retail spaces.
Why the David stands in our mark
The emblem is a declaration of where the standard comes from. Florence did not produce the David by working quickly — it produced it because a culture existed that would wait for something to be finished properly, and would know the difference when it was.
That is the inheritance we claim. Not decorative Italian styling, but the working assumption that proportion matters, that materials are chosen rather than merely specified, and that the last ten per cent of the finish is the part worth arguing about.
Roberto Pascalli
Founder & Master Furniture Maker
Roberto Pascalli trained and worked as a furniture maker for more than forty years, across Italy, Serbia and Russia, before establishing FlorenStyle in Dubai in 2012.
That range matters. Italian design sensibility, Eastern European bench discipline and a manufacturer's understanding of tolerance all sit behind the way a FlorenStyle piece is drawn, engineered and finished.
Four crafts, one building
Cabinetmaking, upholstery, leatherwork and finishing sit within a few metres of each other. Problems get solved by walking across the floor.
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Machining & Cutting
CNC router cutting, wood turning and band saw precision cutting.
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Finishing & Surface
Spray booth painting, polishing, laminating and vacuum bed pressing.
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Upholstery
Custom leatherwork and fabric re-upholstery, cut and worked by hand.
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Restoration
Conservation and structural repair of existing furniture.
What we work in, and what we can work from
Everything is manufactured at our dedicated facility in Al Quoz, Dubai.
Materials handled
- Solid Woods
- Oak, Walnut, Ash, Teak
- Metals
- Brass, Aluminium, Stainless Steel
- Coverings
- Genuine Leather, Premium Upholstery Fabrics
- Surfaces & Panels
- Marble, Glass, Veneers, MDF and Plywood
What we hold to
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Uncompromising Italian Craftsmanship
Spearheaded by master artisans with decades of expertise, under a founder who has spent more than forty years at the bench.
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Complete Customisation
From a single bespoke one-off, through prototype sampling, to full production runs — all from the same workshop and to the same standard.
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Architect & Designer Partnering
Direct prototyping, material consultation and NDA-friendly project execution for designers working on their own concepts.
